The business started in 1984 as the exclusive sole distributor of “BONECHI-Italy” brand souvenir books, postcards and maps of Maldives. Within a short period sea transportation business came into existence under the brand “MUJARRIB”. To further expand the business, a boutique shop “SUN FRONT” was opened opposite to the Male’ harbor, specifically to sell diving and swimming gears along with souvenir items. In 1989 Sun Tour Maldives Private Limited was registered and all the businesses were transferred to Sun Tour Maldives. To diversify the business in more sectors, the company name was re branded to “Sun Front Private Limited” in 1993.
“Our vision is to be at the forefront of the most well recognized, reputed and stable companies in Maldives and to introduce high quality, affordable products to local and international markets under our own successful brands”
Quality and Style
- To uphold absolute customer satisfaction by
identifying customer expectations and enhancing
our services to reach those expectations.
- Understanding that the employees are the most
valuable asset to the company and ensuring that
their needs are always fulfilled.
- To continue working under the principle that our
profit is a measured of the remainder of what is
gained and owed.
- Ensure sustained growth in all our business areas
by strategizing and exploring new avenues for
corporate expansion and growth.
- Ensuring that all our business transactions are
transparent and are carried out according to the
governing laws and regulations.
Sun Front Pvt. Ltd. has matured into one of the most innovative and entrepreneurial companies in the trading and servicing business environment of the Maldives. By slowly, but steadily, venturing into and carving a niche for itself, in some of the most competitive areas of the Maldivian business environment, Sun Front Pvt. Ltd. has established its credentials as a mature successful company with solid corporate performance and financial vigor.
CUSTOMER SATISFACTION, THE FIRST, FOREMOST AND PRIMARY OBJECTIVE OF SUN FRONT
In keeping with the deeply embedded belief that customer satisfaction is the first, foremost and primary objective of the company, total customer satisfaction has been instituted at every level and every step of the value chain of the company and its trading outlets.
STAFF, THE LIFE FORCE OF THE COMPANY
Sun Front believes that trained and motivated staff is the actual life force of the company that allows for continuous improvement and innovation enhancing customer satisfaction and sustaining corporate growth.
CORPORATE SOCIAL RESPONSIBILITY, TAKING CARE OF OUR COMMUNITY
• Providing sponsorship to sports and events organized by the youth
• Providing sponsorship to events organized by PTAs of schools
• Built and operate a small park (Maaveyo Maizaan) especially for kids
• Built a mosque (Masjidh Mohamed Jameel Didi) and providing its facilities and services
• Contributing financial support to repair and maintain mosques
• Providing sponsorship to the events organized for religious awareness
• Financial Contributions to disaster relief funds
History and Timeline
Sun Front’s business journey started with providing Sea Transportation services between the Capital City (Male’) and the islands.
Within a few short years, Sun Front had entered the trading business. The businesses are operated in the Capital City (Male’) and today Sun Front has become a well-known local brand and a stockiest, wholesaler and retailer that specialize in the following business lines.